FEED — Brand Creative

FEED is an impact-driven lifestyle brand founded on the belief that food is a universal human right (with over 126 million meals donated through purchases). As head of creative, I defined the brand's look & feel and ensured all visuals embody FEED's warm, organic, and modern aesthetic.

Creative Direction

Owned & paid media
Digital & print
Packaging
Creative direction
Branding

A recent brand refresh took shape through a shoot at an apple orchard in upstate New York—a perfect backdrop to the products—conveying the beauty of nature and sustenance. We shot on film and Super 8 for a warm and imperfect look.

Photography: Emma Trim
Videography: Greg Travers
Camera Assistant: Luis Romero
Styling: Connie Berg
HMU: Sophie Ono
Floral design: Heartbreaker Flower Farm