Empire Stores, 1936

FEED, a lifestyle brand that gives back, chose the historic Empire Stores in Brooklyn to open it’s first brick & mortar location.

The 19th-century coffee warehouse was a perfect fit for FEED’s raw & authentic aesthetic (plus, what a view...).

Empire Stores, present day

Good coffee that does good (every purchase provides school meals around the world).

In addition to a retail space for bags and goods, the goal was to create a communal space for gathering, coffee & shopping—all whilst helping provide school meals with every transaction.

With the launch of the cafe, we needed premium coffee to serve. La Colombe Roasters provided our organic blend; and we developed bespoke packaging to reflect the brand & our special roast (hello, letterpress label & copper foil).

Since opening, the shop sees hundreds of visitors each day (some more famous than others), while continuing to provide school meals around the world with each transaction. 

ROLE:
Creative direction, art direction, design.

PHOTOGRAPHY:
Nathan Kraxberger

CUSTOM ILLUSTRATION:
The Schubert Studio

PRESS:
Forbes, Fast Co., Architectural Digest, Martha Stewart, Domino, Packaging featured on The Dieline