FEED — 2020 Holiday Campaign

It's November 2020. There's (still) no indoor dining, hugging, or IRL photoshoots. Thanks to some very nice (and notable) friends of FEED, we sent participants instructions and asked them to capture themselves in their home/bubble. The campaign contributed to a successful Q4—and over 1 million meals donated through purchases.

Campaign
Owned & paid media

We sent instructions to participants to coordinate their own in-home shoot to pair with our tagline "Give a gift that counts." Participants included Priyanka Chopra Jonas and Nick Jonas, Pierce Brosnan and family, Martha Stewart and Cleo Wade.