The collection was functional (yet fashionable), and made entirely from recycled bottles.
FEED, a lifestyle brand that gives back, partnered with National Geographic to create a bespoke, eco-friendly collection that gives back.
Global impact doesn't require global travel.
The brief:
We wanted the campaign to channel elements of the iconic National Geographic brand (exploration & ruggedness), while staying on-brand for our audience.
The result was an (ambitious) 2-day photo & video shoot; taking place in both the Meatpacking District in NYC, a train station in Forest Hills, and a picturesque beach in Long Island.
Together, we can do a world of good