FEED, a lifestyle brand that gives back, was tasked with “popping up” inside of 3 boutiques around the country, to tell the story of the brand and how local action can create global impact.
The challenge was bringing 3 locations to life—at the same time—and in a consistent way (all while staying within a tight budget).
The campaign centered around the notion of “doing good” locally, and of course globally, through giving school meals with every purchase. This call to action became central to physical design elements.
Temporary elements like vinyl on the windows and interior floors acted to draw vistors into the space and to the display space.
Each location had their own meal counter (an analog version of what’s at the FEED Shop) to keep track of their impact.
We also installed a big, colorful mural in LA for the occasion.
Each location put on various events—female-centric panels, volunteer events at local food banks & shopping events.
Totes giving meals directly back to the community were exclusively sold at each pop-up.
From sketch to install, I led the creative concept, execution & rollout of the campaign.
ROLE:
Creative direction, environmental design, lettering & illustration, installation.
PHOTOGRAPHY:
Meghan Sadler
MURAL:
Steph Rager