FEED — Supper

FEED Supper launched in 2014 as a way for customers to take action and help donate school meals with their friends and family. It's simple: sign up to host and invite your friends to donate & join your Supper (whether it be as simple as ordering pizza in, or as involved as setting a table al fresco). 

Print/product design
Marketing activation
Events

As hosts chose how to deck out their Supper, it was important we created a strong and turnkey toolkit that was flexible yet cohesive, making sure the meals donated and brand were front and center (aka Instagrammable).

In addition to the evergreen kraft toolkit, we dropped limited-edition versions, too.

The activation became a conduit for partnerships and collaborations: we launched the program nation-wide through a beautiful partnership with west elm.

FEED Supper made traction on Instagram, as brands, publications and notable folks hosted their own Suppers. 

Over the years, FEED Supper had some notable hosts like Martha Stewart, Joy Cho (Oh Joy), Reese Witherspoon, Princeton University, west elm, Le Pain Quitidien, Food 52 and Jenni Kayne.